#ThisGuyScored: Edmonton Oilers 2017 Edition

Death, taxes and the Oilers leaving guys wide open to score. If it wasn’t for the Hall trade I might not be able to run this blog again! Content back to old Jultz levels.

October conclusion: Adam Larsson is not Marc-Eduard Vlasic despite the narrative.

November conclusion: It’s also probably best if you ignore how often McDavid or Eberle aren’t within a mile of their man who scores.

 

December 9 vs Wild
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December 8 vs Flyers
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December 6 vs Sabres
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Note: While this one isn’t egregious at first glance, it made the cut essentially because Lucic (27) had good position on Gionta (12) but stopped skating for no real reason, allowing Gionta to score on an otherwise pretty well defended entry. Lucic has good position at the dot, but stops moving with Gionta and opts for a lazy stick wave over the body position he had a stride before. I notice it a lot doing these posts that they are quite harmless plays as they develop and then out of nowhere one of two things happen.

1) A forward will leave his check expecting the d-man to take over, but they don’t and you get a guy alone in tight for a redirect, tap in or one timer. Maybe the forward is thinking “There isn’t a play here. I can let the guy go, and the D & G can handle this” which is kinda how they’re taught since most teams play zone defence and not man-to-man, but the release is frequently coming too early or isn’t communicated/read at all by the defenceman/goalie.
2) The Oilers will have good coverage and inexplicably a player will leave his zone/man to give a 2on1 defensively, but its almost always the wrong guy supporting ie) the guy covering the slot or back door (primary defensive forward – F1) with no one else to take over. When the offensive player sees this and makes a good pass, the defender (F1, sometimes its D2) going to help is quite often in no-mans-land defensively during the scoring assist. This leaves a lot of guys open in dangerous areas on what were harmless, well positioned defensively plays. (Its often F1 on the play supporting extra [generally good] while F2 or F3 are in no position to cover for F1 [really bad]).

I do try to be a little fair when I do this like generally not using PP goals or goals off strange bounces/bad rebounds, but there are a good number of plays I find myself saying “Why wasn’t he covered? They had good position two seconds ago.” The team just seems to be so puck focused.

December 4 vs Wild
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December 3 vs Ducks
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December 1 vs Jets
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November 29 vs Leafsnov29-1nov29-2nov29-3nov29-4

November 27 vs Coyotes
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November 23 vs Avalanche
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November 17 vs Kings
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November 15 vs Ducks
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November 13 vs Rangers
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November 11 vs Stars
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November 8 vs Penguins
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November 6 vs Red Wings
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November 3 vs Rangers
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November 1 vs Leafs
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October 30 vs Senators
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October 20 vs Blues
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October 18 vs Hurricanes
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October 16 vs Sabres
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From beyond center ice for Ryan O. (Vine by @Buccigross) https://t.co/xdOAt8DtEP

— Rickard Bergquist (@sportblogg) October 17, 2016

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October 12 vs Flames
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Gallery: “This Guy Scored” by the Oilers

Gonna pimp out my actual hockey blog right here: http://www.talkingbaws.com/category/adam-pyde/

With the Oiler’s NHL season officially ending just a few days ago, I decided to go back over the last 2 months for all the #oilerzzz moments and wrap everything up in here. I hope you enjoy and please check out my other hockey writing at the link above!

April 11, 2015 april11april11-2april11-3april11-4 April 9, 2015 april9april9-2 April 7, 2015

April 4, 2015 april4april4-2 April 2, 2015 april2april2-2april2-3april2-4april2-5 April 1, 2015 april1april1-2april1-3 March 30, 2015 march30 March 25, 2015

March 23, 2015 march23 March 21, 2015 march21 march21-2 March 18, 2015 march18 March 13, 2015march13march13-1march13-2march13-3 March 12, 2015 march12march12-1 March 9, 2015 march9-1march9-2 March 8, 2015 march8march8-1 March 3, 2015 march3march3-1 February 28, 2015 feb28 February 20, 2015 feb20 feb20-1 feb20-2 February 18, 2015 feb18 feb18-1 February 16, 2015 feb16 February 14, 2015 sens oil Then it happened again, but against the Oilers!oil sense February 12, 2015 hasb oils February 7, 2015 leafs oil February 2, 2015 tgsSJ1tgssharks2 January 31, 2015 tgsflames2-1tgsflames2-2 This also happened refref2 January 20, 2015 tgscapstgscaps2 January 15, 2015 (thanks again to Jeanshorts) tgsLightning January 13, 2015 (thanks to JSBM Jeanshorts) tgsblues(This did not result in a goal, but like come on!) December 31, 2014 tgsflames tgsflames2 tgsflames3 December 27, 2014 tgs1cal tgs2cal tgs2cal2 December 16, 2014 tgs2TGSphx December 7, 2014 (They actually won this game!) B4Tgki7CQAAQDnj November 21, 2014 (Did not lead to a goal, but still holy crap!) November 19, 2014 Embedded image permalink Embedded image permalink Embedded image permalink November 4, 2014 Embedded image permalink November 1, 2014 B1aYJVeCYAA3gl8 October 15, 2014 Embedded image permalinkEmbedded image permalink October 14, 2014 October 11, 2014 B0MwJXxCMAAHNv0 October 9, 2014 BzjzRbiCYAEyu2R October 2nd, 2014 BzB5Y2ICEAAw9sZ And for lolz, other terrible defence

How Hath The World Blighted Adam: March 20th

rageface

I am so angry!

People suck. Drivers in Edmonton suck. Everything sucks this morning.

I’m sick with a cold.

I tried making tea but I don’t know what I’m doing and it just tastes like leaves and dirt and water which is pretty awful. Apparently I didn’t “maximize my steep.”

My favourite breakfast bars were all gone this morning. Was left with banana.

Also

DEAR EDMONTON

We have 6 months a year for you morons to learn how to drive in winter. It got warm for TWO WEEKS and all you idiots forgot what you’re doing.

You’re all stupid. Goodbye.

How hath the world blighted Adam is a feature I’m gonna do whenever I get pissed off.

Return On Investment: Here comes the money!

New-Marketing-Funnel1

Page 102, Groundswell.

… Forrester Research analysts put it this way, “The funnel has outlived its usefulness as a metaphor. Face it: marketers do no longer dictate the path people take, nor do they lead the dialogue.” Once people are aware of your product, a new dynamic kicks in: people learning from each other. Social technologies have revved up that word-of-mouth dynamic, increasing the influence of regular people while diluting the value of traditional marketing.

That’s nuts!

The question then becomes, “why aren’t businesses utilizing social media?” I feel its a good time to remind everyone that social media isn’t just Facebook and Twitter. Social Media is basically anywhere that user generated content can be shared/discussed online. We’re talking forums, YouTube, comment sections, message boards, and even to an extent, depending on your goal, instant messaging and email could qualify although the privacy of these likely excludes them unless you’re using them like direct mail(HYPERLINK).

The answer to why a lot of business don’t feel social media is necessary for them is probably because 1) they don’t know how to measure the Return On Investment (ROI) or 2) they don’t know how to engage and speak groundswellian. However, they both go hand in hand quite well.

Measuring ROI relates back to the POST Process. What are you trying to accomplish? So how do you measure Return On Investment in social media? It depends. What did you set as your goal? Make money? Raise awareness? Both?

Well I went and talked to two people about ways to measure ROI; Ray Bilodeau (Marketing Instructor, JR Shaw School of Business NAIT) and Peter Ono (GM, Digital Marketing & Research at CashStore Financial). They gave me a few ideas of POST goals and ways to measure if you’re actually getting ROI from them.

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Example 1) Goal – Generate sales leads
It isn’t easy or cheap to generate new sales leads through traditional methods. Social media can do this for you at a relatively cheap price. We’re talking Google Ads, Google AdWords/Cost Per Click, Twitter, Facebook ads, YouTube videos, etc. All of these can be relatively inexpensive and can generate far more sales leads for your company than cold calling, direct mail, referrals, etc. Dell has a Twitter account dedicated to selling refurbished computers at an outlet price. It has over 1 million followers. So over 1 million people will be seeing and racing to buy the new great deal they post on a refurbished computer. Thats good.

As far as using Google or Facebook Ads and Adwords/Cost per Click, you can use these to generate plenty of sales leads. Making up numbers, you can have 1,000 people look at an ad in a week. Say you get clicks from 32.33 (repeating of course) percent of those who saw the ad, and then convert on 32.33 percent of them, then that is 100 people that came to you for business and probably only costed your company like 400 bucks on Google. Thats a pretty darn good cost per customer, once you factor in lifetime customer value especially considering the time savings.

Example 2) Goal – Time savings
Time is money. The more time you can save on non-money generating tasks leaves you with more time to spend on money generating tasks. Its easy to manage customers over the internet. Instead of engaging in a personal one-on-one you can engage in a one-to-many format. Hypothetically, you generate 6 leads in an hour by some form of cold calling/referrals/traditional practice. If you can spend 10 minutes in that hour and create 16 leads over social media your productivity just shot through the roof. Search some hashtags, browse some forums/message boards, comment on a blog. Get yourself/your company out there.

Time savings can also work on the customer service side. WestJet’s twitter account is great for this. TicketMaster is good at it too. People calling your company is expensive. If that call takes up 15 minutes of a persons day, then they can only help 4 people an hour. Whats worse is that most of what they are helping people with is likely easily accessible information on your website. But if these people can tweet you and get a prompt reply (say 5-10 minutes) then the number of people you can help in an hour could increase by a whole lot. The faster you help people the happier they are with their experience. A lot of companies are also doing live instant messaging help on their websites now too. This is great. I didn’t even have to click around Sundance Mazda‘s site when I needed to take my car in because the helper in the chat window did it for me.

Example 3) Goal – Communicate a message
Think of this as an email to your active customer base. An email they’ll actually read and not just delete upon arrival. One method of this would be a blog post. This is another instance of time savings. If it takes an hour to write and post the blog and say 7 minutes for someone to read it, and there are 300 someones reading it, then you just saved a number of minutes that I am not going to math out. Its a bunch. This could be done for external readership. Save your community managers a bit of time.

This could also be done internally. If you’re the CEO or some higher up in a larger company, this could be a new and more personable way to get that latest memo out there and maybe instead of “reading” it your employees will actually read it. The same type of time savings can apply here too. Say instead of having to meet one-on-groups at your business, you could post this blog and then only people with questions would need a face-to-face. Or, maybe this blog creates a discussion amongst your employees and they find ways to answer those questions amongst themselves increasing your time savings.

Example 4) Goal – Discussion
Why would you want to create a discussion? Maybe you can save yourself some dollars in R&D or market research if you can energize a conversation the right ways. If it only takes a few hours to collectively spark, condense and analyze a conversation within your market/customers/clients then that is some pretty nice ROI isn’t it? Its a form of direct feedback that is probably a bit more useful than an online survey where everyone clicks through on the middle select to finish quickly. This is where your blogs and comment sections, and internal or external forums and message boards really can come into play and serve your company well.

Also, if you manage to get a real discussion rolling then maybe your energized customers will share their experience (word of mouth) to others and your company’s presence just expanded. Maybe someone Google’s their issue and comes across your archived discussion and finds the answer to their problems and you and the customer get some time savings from this.

In conclusion, social media is a really powerful tool but you have to know what you’re doing and know what you want to accomplish. I wish I had a pun to close this out but I fear that might ROIn it. (Get it? Ruin… ROI… ROIn)

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And thats a wrap on my social media class and the accompanying book. I want to thank everyone for reading and I encourage you to check back irregularly for irregularly scheduled random blog postings. Also, please follow my Twitter for obscure references and occasional musings. If you’re a business pro who wants to know how my combination of killer street skills and ingenious marketing ideas can improve your business, feel free to connect with me on LinkedIn and we can discuss big fat financial terms there.

See you later and have a Merry Christmas!

Stand Back! Tweeticane Coming Through!

Tweet tweet! Twitter rocks and its arguably the best social media tool out there. Can you listen? Yes. Can you talk? Yes. Can you engage? Yes. Can you energize your customers? Yes. It really is one of the ultimate social media tools. Everything is in one place.

Followers: Your audience. Your direct audience.

Hashtags and searches: Groundswellian Google.

Mentions and retweets: Conversation. Conversation sharing. Listening. Talking.

Links: Information sharing. Spread awareness.

It serves as a great top-of-the-funnel for your purchase funnel

It becomes a little more difficult to use it properly. To be honest, its hard to say exactly how to use it to accomplish your goals. There is no 100% accurate and successful plan or tips-and-tricks guide. If I knew of one, I wouldn’t be sharing it in a blog because I’d be way too busy selling it to the highest bidder and retiring in Bora Bora at the age of 23.

But since I am not that lucky, here are a few tips on engaging, tracking, and energizing your customers/followers!

  1.  Keep an eye on the trending topics. Not just the 10 or so that line up on the left side. Browse Trendsmap. Create a HootSuite account and set up a number of searches that you can keep an eye on. If you’re a big time gaming company then you should have a number of saved searches. #(company name) #(name of game)  #games #gaming #xbox #ps4 etc. Those are your conversations. Keep tabs on them. You don’t have to always insert yourself into them, but you definitely should be listening. If you notice a trend in your trends then you just got quality information that probably came a lot cheaper than some in-depth R&D.
  2. Don’t be stupid. Kenneth Cole found this out the hard way. Don’t use #Egypt or #Syria when you’re promoting new kitchenware or surround sound.  Don’t make borderline jokes. Too many people are thin skinned and with enough of an uproar you’ll find that even people that don’t care will get on their soapboxes just for something to do. You’re the “one” in the one-to-many. “With great power comes great responsibility.”2011-02-03-kennethcole22011-02-03-kennethcole2
  3. If you’re not on Twitter, get on it and make sure no one is pretending you are. You don’t need your own “Janet” on the internet causing you trouble. Go lock up your company name. If you’re big enough, get it verified. Now you don’t have to be tweeting every day, especially if you’re Technographic Profile has nothing going for it on Twitter, but be semi-active so you’re not a dead account and so that people know that you’re probably the real account too.

There you go. A 400 word guide to using Twitter.